We Think Bold. We Create Buzz. We Elevate Brands.
Bold Buzz is a digital-first creative and cultural agency that combines fashion sensibility, branding expertise and AI powered strategy to build brands that stand out and stay ahead.
We help businesses move beyond noise, turning visuals into value, ideas into influence and trends into long-term brand equity.
From runways to digital campaigns, Bold Buzz connects creativity with technology to deliver stories that people don’t just scroll past.. they remember.
Our Story
What began as a passion for fashion and storytelling became a movement in brand innovation.
Founded by Basant Rai and Anuj Singh, the duo behind Melange Events, Bold Buzz was created to fill a gap because while brands were investing in looks, they were neglecting language.
After years of creating iconic fashion and lifestyle events across India, they realized that the future of influence lay in digital storytelling powered by data and culture.
So, they built Bold Buzz, a place where AI meets aesthetics, and creativity meets commerce.
meet the funders
Basant rai
Co-founder & Creative DirectorA designer, show director and creative strategist, Basant Rai has spent over two decades shaping India’s fashion narrative.
From choreographing national pageants and styling films to reviving Khadi and Handloom for the youth, his work bridges tradition and innovation.
His deep understanding of visual communication, coupled with his editorial background as a Fashion Columnist for Hindustan Times, gives Bold Buzz its sharp storytelling edge.
Anuj singh
Co-founder & Strategic DirectorA first-generation entrepreneur who swapped dentistry for design and disruption, Anuj Singh brings strategy, structure and scalability to Bold Buzz.
He has curated many fashion shows and lifestyle campaigns across India and today leads(along with business partner, Basant Rai) multiple successful ventures from DigiLoom (handloom label) to Baatla House (premium café).
Recognized by Prime Minister Narendra Modi for his advocacy of Khadi and entrepreneurship, Anuj’s ability to merge business logic with creative risk defines Bold Buzz’s bold approach.
team bold buzz
We are a multidisciplinary collective of designers, strategists, filmmakers, stylists and storytellers, all driven by one goal i.e, to create work that moves culture forward.
Our process is collaborative, fast-paced and insight-driven.
TUSHAAR MAURYA
Lead Visual StrategistTushaar Maurya has18 years of experience in creating impactful visual content. He has worked with global agencies like Kuware and InvisiblePPC, and currently crafts brand stories for Vetrinex Labs, a U.S.-based pet supplement brand. From high-converting ad videos to documentaries featured in IFP’s Top 30, Tushaar brings clarity, emotion, and purpose to every frame.
VARTIKA VERMA
Talent Head, Fashion & Influencer DivisionVartika Verma brings over a decade of experience in the fashion and entertainment industry. As a model, she has walked in 600+ fashion shows across India and abroad, featured in major ad campaigns, and appeared in popular OTT series. Now, she leverages her industry insight to manage models, influencers and celebrities, building powerful talent-brand collaborations.
We don’t chase trends, we build narratives that last.